To “MAKE THE TURN” is to have the knowledge, tools, and support needed to excel in any dedicated pursuit—on and off the golf course. It’s about aligning passion with purpose and setting authentic, attainable goals that drive you forward.
Founded by Jeff Ritter, Golf Digest’s #1 ranked coach in Oregon (2019-2023), MAKE THE TURN offers a curriculum rooted in cutting-edge learning and skill development techniques. Our approach simplifies the path to achievement, making success accessible for golfers of all levels.
Jeff Ritter is an accomplished coach, author, and speaker renowned for his unique and holistic teaching style. His passion for physical health, mental resilience, and personal inspiration has made him a standout in the world of golf instruction. Jeff’s philosophy goes beyond mastering the game—it’s about thriving in life.
As a prominent figure in golf media, Jeff has been featured on Golf Channel programs like *Morning Drive* and served as the studio host for the historic PGA National Instruction Day in 2016—the most-watched golf instruction event ever. In 2014, he created the popular MAKE THE TURN Weekly Challenge Series for Golf Digest TV, which garnered over 20 million views. His empowering message of personal growth through golf has led him to share his insights with audiences worldwide.
MAKE THE TURN Golf Performance LLC proudly operates in partnership with The Pronghorn Club at Juniper Preserve in Bend, Oregon.
Jeff Ritter’s renowned MAKE THE TURN Performance coaching program, as well as the progressive club fitting company True- Spec Golf are located at Pronghorn Club at Juniper Preserve in Bend, Oregon. Leaders in the world of player development, MAKE THE TURN and True- Spec work seamlessly together to provide you with the tools and support to elevate your game.
Programs are available for adults and juniors, including hourly private coaching,1/2 day and full day custom schools, game specific masterclass schools and more.
Operating out of our state-of-the-art indoor/outdoor learning center, you’ll enjoy a game changing learning experience any time of year at the finest training facility in the Pacific Northwest.
We love coaching, so come hang with us!
GOLF DIGEST'S #1 RANKED COACH IN OREGON (2019-2023)
Jeff Ritter is the Founder and Director of MAKE THE TURN Performance at Pronghorn Academy, recognized as one of the “Best Academies in the West” by Golf Digest’s Editor’s Choice. From 2019 to 2023, Jeff has been ranked as the #1 Coach in Oregon by Golf Digest. A former Lead Coach for Golf Channel Academy and ranked among the Top 25 Teachers in America by Golf Tips magazine, Jeff is a master communicator with extensive experience working with top amateurs, elite juniors, collegiate stars, and professional tour players.
A highly accomplished coach, author, and speaker, Jeff is celebrated for his holistic approach to teaching the game. His passion for blending inspiration, physical health, and mental flexibility sets him apart—not just as a coach for playing well, but for living well.
A familiar face in golf media, Jeff has been a regular guest on Golf Channel, appearing on programs like *Morning Drive*. In 2016, he hosted PGA National Instruction Day on Golf Channel, which became the most-watched golf instruction event in history. In 2014, he created the MAKE THE TURN Weekly Challenge Series for Golf Digest TV, which attracted over 20 million viewers, becoming the most successful series on the platform.
Jeff recently concluded his role as National Director of NIKE Junior Golf Camps, where he oversaw more than 200 locations across North America, including the prestigious Pebble Beach Camp, which he directed for 12 years. Today, the success of MAKE THE TURN Performance keeps Jeff close to home, enjoying the stunning summers of Bend, Oregon, while running a full range of golf schools and programs at Pronghorn Academy.
Jeff’s inspiring perspective on both golf and life has taken him around the world, sharing the MAKE THE TURN message: that through the game of golf, we can all live more powerfully and with greater purpose.
Master Club Fitter at True Spec Golf
PT, DPT Physical Therapist
“There are golf coaches and then there is Jeff Ritter. He transformed my game!”
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MAKE THE TURN Golf Performance LLC.
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65600 Pronghorn Club Drive. Bend, Oregon 97701
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