BEND, OREGON

Meet Jeff Ritter, celebrated coach with over 30 years mentoring champions and everyday golfers. Jeff’s passionate approach blends aspects in technique, strategy and emotional mastery to deliver outstanding results for every player.

Jeff is the Founder and Director of MAKE THE TURN Performance at Pronghorn Academy, recognized as one of the “Best Academies in the West” by Golf Digest’s Editor’s Choice.

From 2019 to 2023 Jeff was honored to be  ranked as the #1 Coach in Oregon by Golf Digest. He is a former Lead Coach for Golf Channel Academies, Golf Digest Schools and the Dave Pelz Short Game School.

A highly accomplished coach, author, and speaker, Jeff is known for his holistic approach to teaching the game. His passion for blending inspiration, physical health, and mental flexibility sets him apart—not just as a coach for playing well, but for living well.

A familiar face in golf media, Jeff has been a regular guest on Golf Channel, appearing on programs like *Morning Drive*. In 2016, he hosted PGA National Instruction Day on Golf Channel, which became the most-watched golf instruction event in history. In 2014, he created the MAKE THE TURN Weekly Challenge Series for Golf Digest TV, which attracted over 20 million viewers, becoming the most successful series on the platform.

In 2024, he recently concluded his role as National Director of NIKE Junior Golf Camps, where he created curriculum for more than 200 locations across North America, including the prestigious Pebble Beach Camp, which he directed for 12 years. 

Today, the success of MAKE THE TURN Performance keeps Jeff close to home, enjoying the stunning summers of Bend Oregon, while running a full range of golf schools and programs at Pronghorn.

His inspiring perspective on both golf and life has taken him around the world, sharing the MAKE THE TURN message: that through the game of golf, we can all live more powerfully with greater passion and purpose.