Pebble Beach, California

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What Is MTT Academy?

MTT Academy is an advanced junior development initiative designed to give aspiring athletes the competitive advantage. Academy experiences are based on an integrated coaching model that instills cutting edge strategies in performance, mindset, fitness and nutrition. In addition, MTT Academy curriculum provides players and families with valuable resources in tournament planning, prep and college support on their road to success in high-level tournament golf.

When you engage in the MTT experience, you may have an idea of what you’re capable of, but we guarantee our expectations for success are even higher. This mindset is the driving force behind everything we do.

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The MTT Program is about raising the bar. We help young athletes become who they were created to be, in order to do what only they can do!

Jeff Ritter - CEO/Founder MTT Performance

Meet The Team

MTT training experiences are created by CEO/Founder Jeff Ritter along with our team of professionals in golf performance, mindset, fitness and nutrition. Leaders in the world of human development, our coaches have helped countless clients across the globe elevate their game and activate their lifestyle on and off the course. Developing entertaining and insightful content across a variety of media platforms, MTT team members have been featured on Golf Digest, FOX Sports, ESPN, The Katie Couric Show, Men’s Health, Sirius XM Radio, US News and World Report, Wall Street Journal and The Golf Channel.

  • Jeff Ritter

    Jeff Ritter is the CEO/Founder of MAKE THE TURN Performance. An accomplished coach, author & speaker, his passion for high performance living has set him apart as one of the game’s most respected leaders. A Golf Digest Top Ranked Teacher, Golf Tips Magazine Top 30 Teacher, and Golf Channel on air talent, his lessons provide players across the globe with the tools and inspiration to perform their very best. 

  • Aaron Olson

    Recently named one of Golf Tips Magazine’s Top 30 Instructors, Aaron is considered one of the bright young minds in golf instruction. Aaron is well respected for his work with top juniors and aspiring professionals.

  • Don Imamura

    Don Imamura has been training athletes for over 22 years. A certified Titleist Performance Institute Golf Fitness Specialist, he has been a sought after lecturer specializing in helping golfers find peak performance though fitness.

  • Cate Ritter

    The “go to” expert for some of the world’s top publications, Cate’s mission is to make finding better health simple, delicious and doable. Her wellness strategies have been featured on Golf Digest, US News and World Report and ABC TV.

  • Janet Coles

    Janet Coles is one of the game’s most respected recruiting specialists, helping families across the globe navigate the road to college golf. A Northern California Junior Champion, a collegiate athlete at UCLA, an LPGA Tour winner and former Women’s Golf Coach at Dartmouth College, she has competed in 55 majors and even earned honors as Sports Illustrated College Athlete of the Year. An integral part of the MTT Academy experience, Janet provides college recruiting workshops for parents and athletes during each 3 month academy training module. 

strategic partnerships

In 2015 MAKE THE TURN Performance teamed up with the newly formed Golf Channel Academy. Supported by Golf Channel, Golf Channel Academy is a network of carefully selected, top-tier coaches considered to be the best of the best.

As part of the Golf Channel Academy network, MAKE THE TURN will be featured in regional & national Golf Channel related media. Look for our team in Golf Channel’s new digital magazine as well as television programs such as Swing Fix & Morning Drive.


MTT Academy is the premier program for junior development. The MTT initiative provides young athletes with more tools to express their game, while instilling life long strategies that serve a more powerful standard of living on and off the course. Our team, comprised of some of the world’s best coaches in golf performance, mental toughness, fitness and nutrition helps players find their inspiration and go the distance in every endeavor.

Player Development

Through our system of awareness, education and adjustment athletes quickly shift to experiencing new levels of possibility. I.S.C. training provides players with an efficient formula for implementing the essentials of contact and control from tee to green.

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Train Like A Champion

Academy training is based on an integrated “Pillar” approach to achievement, providing athletes with elite strategies for championship caliber performance. Golf fitness training, mindset techniques and LEAN 18 nutrition are all part of thecurriculum.

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Tournament Prep

MTT Academy helps participants play their best when it counts most. We work with each athlete to prepare for their tournament schedule, while effectively balancing learning and performance based goals.

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College Support

MTT provides athletes and families with advanced resources for navigating the college acceptance process. Workshops for parents and players are part of each 3 month training module. Opportunities for full-time strategic planning and support are available for an additional investment.

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1 Day Workshops

Our    game    specific   workshops are available for players meeting enrollment criteria throughout the year. Programs in mindset, fitness, nutrition and short game development, as well as college prep workshops for parents and players are all part of the yearly program agenda.

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Private Coaching

Private Coaching provides a one-on-one intensive training experience with our team of MTT Performance specialists.  

In addition to working on aspects of ball striking and playability, consider engaging with a member of our LEAN 18 Nutrition or Fitness team to further activate your performance on and of the course.

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Schedule today 831.291.3688


MAKE THE TURN Performance operates at the award winning Poppy Hills G.C. in Pebble Beach California.

Ranked #62 on the Golf Digest Top 100 Greatest Public Courses list, Poppy Hills has been the site of several PGA Tour events including the AT&T Pebble Beach Pro-Am and the PGA Champion’s Tour First Tee Open.

In March ’13, Jones returned to Poppy Hills to bring new life to the property. The renovation was such a success aspects of the course have been compared to Augusta National and Pinehurst #2.

Give your kids a summer experience to remember. NIKE Junior Golf Camps in Pebble Beach!

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  • 16 + Hours Coaching Per Month
  • Performance, Mindset, Fitness, Nutrition
  • Tournament Prep/College Support
  • Unlimited Practice Access Poppy Hills
  • $5 Golf Non-Coaching Days
  • 15% Discount All Course Merchandise
  • Player Performance Package

Investment: $950/mo. 3 Month Minimum

* 1 Day workshops or private coaching also available!


MTT Academy applicants must meet certain enrollment requirements. Each applicant will be interviewed to ensure high levels of coachability and commitment. Strength of character and willingness to embody the principles of support and leadership within a group environment are paramount in the selection process.

Age: 13-18
Max Handicap: 13.5 Boys, 15 Girls

*Application ONLY applies to prospective 3 Month program athletes.


    Team Denmark

    This program taught me that life is a lot more fun when you’re challenged to think big. In just a short time, the coaches put me in an environment that helped me take my game to levels I never knew possible.

  • Jackie Chang

    Former #1 Player UNC Tarheels

    Jeff Ritter gave me the technical skills to excel on the course and the mental toughness to succeed as a D1 athlete. Each coaching session left me feeling confident in my game and excited to get back on the course!

  • Erica Stoner

    Univ Central Florida

    I traveled all the way from Florida to work with Jeff in person. His coaching has helped my game reach a new level. Now playing at UCF, my swing mechanics have dramatically improved along with my mental approach to the game.

  • Jeff Kellen

    Mini-Tour Winner

    MTT creates the framework for every student to reach their potential. My game improved in all facets and I’m a better player and person because of it. I shot 27 on the final 9 holes of one of my biggest tour victories!

  • Brook Baumgardner

    CSU Monterey Bay

    I’ve simplified my game and feel more confident when I hit the first tee. The program has provided me with tremendous support to elevate my game.

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